Angelo Zodda
Director of Digital Marketing Engineering · Marketing Technology, Digital Product & Customer Experience
Summary
Technology and experience leader with 23+ years across retail, consumer, e-commerce and enterprise digital. Started in web design and development for e-commerce and brand clients, moved into human factors and product design for enterprise and payment software, then joined Dollar General to build its UX/UI function. Grew that function into an enterprise UX and digital production organization, and now owns the technology behind marketing and customer engagement: CRM, journeys, personalization, content, measurement, retail media and AI.
Experience
Director of Digital Marketing Engineering
May 2025 – PresentDollar General · Nashville, TN
- Own the marketing and customer engagement technology domain: CRM, segmentation, loyalty, journey orchestration, personalization, digital activation and customer platform capabilities.
- Lead modernization of the Adobe Experience Cloud stack (AEP, AJO, AEM, CJA, Target, DAM), focused on adoption and real business use across content supply chain, activation, testing, personalization and measurement.
- Own technical direction for retail media: sponsored experiences, ad serving, monetization, identity, measurement and integration, including vendor transitions.
- Building AI into the marketing and customer stack for personalization, contextual decisioning, search, self-service and workflow efficiency, paired with business-led operating models.
Director of User Experience & Digital Production
Aug 2022 – May 2025Dollar General · Nashville, TN
- Owned UX strategy, digital production, front-end delivery and design operations for customer- and employee-facing digital products.
- Grew the function from design execution into an enterprise digital experience capability, leading a multidisciplinary team across UX/UI, business insights, digital production and front-end development.
- Built the standards, workflows, governance and reusable experience patterns used across digital initiatives to improve consistency, speed and quality.
Senior UX/UI Design Manager
Jan 2018 – Aug 2022Dollar General · Nashville, TN
- Built and managed the UX/UI function supporting digital product growth, customer journeys, business insights and front-end development.
- Matured the practice over 4+ years, introducing design standards, prototyping, research practices and experience architecture.
- Connected design to engineering with clearer requirements and reusable patterns that helped teams move from concept to production.
Product Designer
Mar 2017 – Oct 2017PLXIS · Miami–Fort Lauderdale, FL
- Owned product vision, prototyping, interface design and brand modernization for software products, partnering with product managers and owners on market-aligned capabilities.
Human Factors Engineer
Feb 2012 – Mar 2017IPC / Subway · Miami, FL
- Designed interfaces, workflows and standards for Subway internal applications, including IPCOOP.com and the VP3 payment platform, with a focus on usability, scalability and mobile readiness.
- Applied human factors and interaction design to simplify complex operational and payment experiences in a global restaurant technology environment.
Web Art Director
Apr 2009 – Feb 2012Zumba Fitness LLC · Hallandale, FL
- Owned the web design and implementation workflow for brand, e-commerce and marketing initiatives during rapid global brand growth, including prototyping and web production standards.
New Media Director
Mar 2004 – Dec 2008Brandstorm Creative Group · Miami, FL
- Ran digital design and development for e-commerce and brand clients, owning budgets, hiring, client relationships, prototyping, delivery and portfolio growth.
Expertise
- Marketing Technology & CRM
- Customer Journeys & Orchestration
- Personalization & Decisioning
- Experimentation & A/B Testing
- Measurement, Analytics & Identity
- AI in the Marketing Stack
- CMS & Content Supply Chain
- Retail Media & Monetization
- Digital Product Ownership
- UX, Design Systems & Human Factors
- Vendor & Partner Management
- Team Building & Operating Models
Platforms: Adobe Experience Cloud (AEP, AJO, AEM, CJA, Target, DAM); CRM, loyalty and personalization; retail media; digital analytics and experimentation; Figma and design systems; HTML, CSS, JavaScript, React, Next.js, GraphQL and API-led integrations.
Speaking & Advisory
TechTalk Summits Advisory Board
2026Member, speakers & advisory board
“AI-Powered UX in Modern Retail”
Mar 2026Featured speaker · TechTalk Summits Soho House Series, Nashville, TN
Soho House Series: Networking & Cocktails
Mar 2025Featured speaker · TechTalk Summits, Nashville, TN